The color red is linked to the most primitive physical, emotional, and financial needs of survival and self-preservation. It symbolizes action, confidence, and courage. Red represents physical energy, lust, passion, and desire. Red is assertive, daring, determined, energetic, powerful, enthusiastic, impulsive, exciting, and aggressive. Red, the color of blood and fire, is associated with meanings of love, passion, desire, heat, longing, lust, sexuality, sensitivity, romance, joy, strength, leadership, courage, vigor, willpower, rage, anger, danger, malice, wrath, stress, action, vibrance, radiance, and determination. That is exactly why I am doing the Color Meaning Blog Series, detailing the meanings associated with colors such as red, orange, yellow, green, blue, purple, grey, black, white, brown, pink, turquoise, gold, silver, and beige. When you understand the meaning and power a color holds you can leverage that to help you better communicate your message and connect with your clients and customers. When choosing colors for your brand, color that will represent you, your business, and your message, are you choosing the right colors? Understanding the meaning behind color is important. Color has a huge impact on our emotions, our perceptions, and our spiritual and physical well being.

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